Monday, December 13, 2010

Costly impulse: Foreign capital medical devices is flush service " in short supply "


Emilie Autumn - Liar (Medical Mix by Angelspit)

Costly impulse: Foreign capital medical devices is flush service " in short supply " 21 centuries economy reported on August 24, 2010

New medical service changes 850 billion yuan capital, becoming tycoon of foreign capital medical devices to be eager to the big cake that divide up.

But after no matter make work,the product of medical devices with foreign capital expensive brand sells a product only, already caused doubt. On August 21, in Chinese wholesome forum " entrepreneur round table " go up, confront the company of medical devices of numerous foreign capital such as riverside of Xi Menzi, GE, flying benefit, strong ask a question of kingdom of undersecretary of Ministry of Public Health, "... you want you all high-grade product gives us, hospital of all county class holds stock, do you consider how to use? The effect how? The effect how??

The China that undertaking at the same time is medical instrument equipment is exhibited on the meeting, stall of foreign capital brand is spread all over whole exhibit a house, hold conspicuous position.

A large number of purchasing go up at every turn ten million yuan the product of above, whether does domestic hospital need really? Similar " Da Vinci robot " such product, devoted gigantic endowment a large number of purchasing?

No matter serve,criticism sells only

Kingdom is strong express, "Which enterprise raise one‘s hand says you had been done review sexual investigation, your product, your accelerator it may not be a bad idea, your nuclear magnetism it may not be a bad idea, your CT it may not be a bad idea, do you sell the product that come out to use the effect after all how? Produce effect after all how? Is true up to specification on the operation after all? Is true up to specification on the operation after all??

The foreign capital tycoon that attends the meeting and domestic company are silent not language.

Kingdom is strong express, "Tumor is us the biggest disease, tumor respect manufactured so much equipment, after all curative effect how? Put the result that change cure how? How to operate? Don‘t I know your enterprise has made investigation? Don‘t I know your enterprise has made investigation??

His ask oneself answers oneself: "Understand an instrument according to us very advanced, the operation is very backward, training Within Industry is very disappointing, all effect did not come out finally " , "You hope your product sells weller and weller very much, still must emphasize curative effect " .

This one language nodded foreign capital to be absorbed in seeking profit, and on the soft costal region that ignores domestic real demand.

Below the agitate of foreign capital brand, home reachs 2 class hospital from 3 class hospital, purchase costly instrument impulse ceaseless.

On June 29, 2009, general office of Ministry of Public Health allots an announcement to point out, 2008 second half of the year, fudan University of approval of exceed one‘s authority of Shanghai health bureau is accessary accessary Ruijin hospital, Hua Dong hospital mixes college of medicine of university of traffic of Zhongshan hospital, Shanghai 4 medical establishment such as hospital of Shanghai bosom division introduce Da Vinci robot; Of the same age in September, examine and verify of Beijing health bureau is lax, hospital of Beijing ground altar uses finance special purchase operation robot, disobeyed large and medical plant layout management concerns a provision. The unit that Ministry of Public Health shows a criticism gives the throughout the country large and medical job of plant layout management brings bad influence, instruct a hospital to seal up for keeping equipment.

This is to purchase high-end medical devices only, and purchase nowadays blindly to be able to be found everywhere. To this, kingdom has feeling greatly by force, "We have some of resource is to lay aside, some products of your research and development are trashy go up, after the investment with much government buys equipment, without the talent, normative without very good operation, cause new harm finally. Cause new harm finally..

Although appear,resource is wasted, but dean of hospital of a few 3 class still thinks high-end medical devices is lacked, hope home is purchased in great quantities.

That day on hospital dean forum, dean of hospital of a 3 class expresses northeast, only 1.6 nuclear magnetic resonance become Chinese every 1 million people picture, american every 1 million people have 18, japan is far also exceed China. But insider expresses, "This dean follows enterprise of a large medical devices of American to concern ‘ very iron ‘ " .

Current, the attention focal point that community medical treatment and rural medical treatment make the tycoon such as riverside of Xi Menzi, flying benefit, GE, extending antenna reach hospital of villages and towns to prefectural class.

But kingdom is strong emphasize, medical devices must set out from Chinese national condition, must basic level of with a view to, I hope to have more products can basic level need, can afford, use, have curative effect, handy easy travel. "More wanting user of with a view to, with a view to can not be one hammer buying and selling continuously, buy sell was over. Buy sell was over..

Costly dimension is protected

Zheng Quanlu of former vice-chairman of guild of Chinese medical devices ever said, in market of domestic medical devices, the CT market of about 80% , magnetism resonance equipment of 90% , ultrasonic instrument market of 90% , check meter of 85% implement the market, electrocardiogram machine market of 90% , of 80% in the market of market of high-grade and surveillant gift, high-grade physiology recorder of 90% by transnational corporation forestall.

Among them the market of medical devices such as nuclear magnetism, MR, CT basically masters in the hand such as GE, Xi Menzi and flying benefit riverside.

Chinese cure protects chamber of commerce integrated ministry a controller more say, at present high-end medical devices, foreign capital brand held 90% above share, "Large hospital diagnostic equipment is foreign capital completely almost " .

The controller that Beijing is engaged in importing medical devices to sell tells a reporter, "Foreign brand is a lot of more expensive than home, a price is in general CT 13 million yuan or so, technical content is high be in 2000-3000 10 thousand yuan. Technical content is high be in 2000-3000 10 thousand yuan..

Although the price is high, but domestic hospital still is to be very happy with it. Home has purchased robot of about 20 Da Vinci, this kind by the product of sole agent of the mutual benefit in the United States every price many yuan 2200. And appliance of arm of every type that take off discharge can use Da Vinci robot 20 times only at most, the doctor business accounting of Shanghai Ruijin hospital, the cost that assists surgical operation every time is in 8-10 10 thousand yuan between, mean every to cover arm value 2 million yuan, and change to had be toed throw 2 million!

But the enthusiasm that this also cannot hold back foreign capital agitate to rise. On August 20, on Chinese wholesome forum, xi Menzi also introduces its newest Flash to dazzle fast CT, at present this product whole world sells many 100, only China exceeds 20 order.

And foreign capital product lacks a competitor in home, make in the price on master speech authority, domestic medical establishment can passive accept.

But the problem after the instrument sells is following one by one: After service does not follow to go up. At present GE, Xi Menzi is mixed flying benefit riverside each are big tycoon, every have more than 3000 stuff, basically be a salesperson among them, and after service personnel is only very fraction. The personage inside travel is analysed, in addition, sale instrument can bring the profit of high specified number, and the dimension after carry out is protected make money without the sale comparatively come quickly, the dimension after such carry out is protected also by desalt.

And be in China, xi Menzi has sold product of 15 thousand medical devices, carry out hind safeguards unknown. Should ask Xi Menzi is sold oneself and the product scale that agency place sells, medical treatment of Xi Menzi China serves domain president Ou Hanlin to express, "Belong to commercial secret, bad to divulge. " but he expresses, product of one part high end is done by the agent.

Support service of foreign capital brand does not follow to go up, still have a reason, this is partial profit low product basically is the agent will do, the product that is put in profit of high specified number is by foreign capital brand he is done, and foreign capital wants to be in this respect is firm the market, natural meeting increases dimension to protect; And the product that sells by agential representative, agential itself is safeguarded without the technology, such this also makes the land that is ignored.

The personage that afore-mentioned is engaged in that import medical devices to sell tells a reporter, the after service of 3 class hospital is more normative, domestic and international engineer will install, technical division undertakes grooming in the light of doctor in charge of a case, doctor, nurse. But serve not to follow possibly to go up downward.

Current, ministry of Public Health is driving go to the countryside of medical devices, give out allowance. But in this process, also have foreign capital company " flicker " hospital of prefectural country level purchases the high-grade product such as digitlization X smooth machine. And it is under prefectural class hospital, these products whether normal movement, the outside all the time impeach.

Chinese cure protects Cai Tianzhi of head of department of medical devices of chamber of commerce to tell a reporter, "Digitlization X smooth machine sells downward necessary, want to see the level of the hospital is finite under prefectural class, whether operation, whether safeguarding this is a problem. Whether operation, whether safeguarding this is a problem..

Dean of a 3 armour hospital of Beijing told a reporter on August 23, what asset tastes outside is expensive expensive go up in after service, "The high-end product such as magnetism of CT, nucleus has dimension to protect a contract after carry out, upholding charge is more expensive, and general instrument safeguards a hospital to be no problem. General of 1 million above sign dimension to protect a contract very common " .

The personage inside travel of medical devices discloses, in fact, consider publishing medical devices to superintend the policy that reachs after service before Ministry of Public Health, but, this policy has no exact message all the time.

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