The path of sale of brand of family expenses medical devices (9) 9, brand of family expenses medical devices

How to Get Medical Jobs : How to Become a Doctor

The path of sale of brand of family expenses medical devices (9) 9, reality of sale of brand of family expenses medical devices and look into

Wang Chunfeng

Advantage of sale of brand of family expenses medical devices is great, but reality is not satisfactory. Actual strength of whole of enterprise of medical devices of our country family expenses is weaker, administrative levels is inferior, it is to serve as what start all right to choose more very, lift helplessly when what do oneself to dig the first pail of gold. It is its as great and great cause undertakes rarely. Copy is risked borrowed make cause a temporary clamor, own innovation brand is very few. Like a swarm of bees, phenomenon of follow the general trend is very common. A place invented a kind of product, the horse is surrounded last week have congener product and company in succession emerge in large numbers, the region industry that forms Chinese spy to have group phenomenon. For instance the divine lamp of Chongqing, the massager of Zhejiang, the physiotherapy appearance of Shandong, the appearance of main and collateral channels of Beijing is waited a moment. The professional quality that is engaged in family expenses medical devices is general not tall, entrepreneur also has grandiose ideal and ambitious goal rarely, dozens small small the circumstance of the mill type business that do cans be found everywhere. Minority relies on the product that force of academical research and development develops place of scientific research courtyard, because lack aspiration of integral sale strategy, delicacy has what the brand founds to say, more the plan that does not have brand sale. They build the brand simple understanding to get sales promotion to make ad, think of to invest old cycle to grow to hesitate errant, craven not before.

It is the blundering superficial state of mind with Chinese common market and eager for quick success and instant benefit above all the thought brings about a brand to be short of break. The enterprise is eager to making money, the pressure that increases sales volume to enlarge the market is very great, pressing sex is strong, make how the person can issue a heart to be able to bear or endure very hard strength makes a brand. Capital insecurity lacks besides enterprise initial stage, earn money earning a living is the first, the thing of and so on of brand, culture can be bent only house ever since.

It is the market next undesirable environment goes against brand construction. Chinese market is non-standard the gender is immature quality, bring about product of a few companies to adopt blame brand strategy, gain spectacular success all the same. A good product is very fast by fake be flooded, intellectual property cannot get protection at all. All sorts of shocking markets compete, block up prim company brand construction.

It is the path that did not understand truly and masters brand sale again. A lot of companies believe establish brand manager to finish sth with respect to everything, did not take a brand seriously from company strategy height, invest resource, the brand that builds effective runs a system. After giving proper name through doing a plan to hit advertisement to achieve, with respect to backwater not before be pleased with oneself, did not maintain further and promote a brand to contain Troy, the beauty that safeguards a brand praise degree, acknowledge spends He Zhongcheng. Have some of company be blinded by lust for money, bumbledom, have a brand blindly outspread with dilate, change brand connotation and image at will, asset of excessive things card and client trust and self-destruction brand. Loss of brand fixed position or mistake, also be the common cause that causes a brand to build error.

Final and the most crucial reason is the motivation that industry shortage innovates independently and vigor. Family expenses medical devices has not at ordinary people consumable, its vitality is built in advanced clinical medicine theory, excellent research and development makes technology of science and technology, and on the value profit that creates for the client. If lack own innovation, assure the long vitality of brand core value very hard, brand namely transitory hard abiding.

Look into foreground of sale of brand of medical devices of our country family expenses, can make following forecasting: The first, take health seriously increasingly as compatriots, industry of family expenses medical devices is sure to continue to develop expand, make industry of sunny industry mainstay. The 2nd, as market environment increasingly normative, the client consumes psychology to mature increasingly, company operation state of mind is increasingly dovish, sale of brand of family expenses medical devices will be become inevitable, road also goes broader more. The 3rd, rely on details of culture of history of doctor of traditional Chinese medicine, the brand that has Chinese characteristic to innovate independently gets the main force that becomes trend internationalization bellwether.