The path of sale of brand of family expenses medical devices (2) 2, brand of family expenses medical devices

Traumatic Brain Injury (TBI) Part 2: 2D/3D Medical Animation

The path of sale of brand of family expenses medical devices (2) 2, value of core of brand of family expenses medical devices

Wang Chunfeng

The client‘s value is the value of the brand. To equipment of family expenses medical treatment character, the client includes consumer and the person that buy on sb‘s behalf. Consumer points to him patient. The person that buy on sb‘s behalf includes a patient relative, friend, unit or any other is the person that its pay Zhang sheet. A brand of good family expenses medical devices, should have 5 such features: Exact effect, good reputation, reliable quality, convenience service, reasonable cost.

One, exact effect

The utility of medical devices serves namely at the patient, no matter be,treat, cut in order to have truly without by accident effect is principal value. Prove the way of this kind of value, besides excellent clinical trial data, it is typical defect case. Using patient advise others by using one‘s own experience is the most effective. Accordingly, confront the client that does not have professional knowledge, use an experience as far as possible, participate in, demonstrate, the direct way such as the activity, far be close friends than literal voice effect. Although the action mechanism of sanitarian physiotherapy appliance sometimes very not clear, clinical effect is very not apparent also fast, but must be centrally on a few kinds of a few main disease, must not make it is all-purpose machine is cure-all, also do not want in order to treat bad to also be done do not come to death flicker person.

2, good reputation

Family expenses medical devices is nearly fast consumable, product fame buys deed to the client the impact is very big. A lot of clients depend on product of gossip choose and buy namely. Good fame origin the public praise of some too other patient or professional personage. The effect of advertisement, flexible language has been reduced greatly.

3, reliable land mass

Product of family expenses medical devices should design choiceness, use safety, performance is steady, quality is reliable, the exterior is elegant, the operation is convenient, ability wins a client finally look at in person. Excellent quality is a brand most the requirement of at least.

4, convenience service

Family expenses medical devices should be accomplished buy easily, change Yi Xiu, easily, teach even easily, learn easily, use easily, anyhow should create all advantage for the client. Any making that the client feels troublesome link should try hard to try to eliminate.

5, reasonable cost

What point to here is the cost that the client must bear to buy and be used. Besides economic cost, still include life quality-related cost, cost of working outstanding achievement, and the price that pays for its on mentally, spirit. Want to allow the be to one‘s advantage that the client buys not only, those who buy is convenient, what buy even is creditable, those who buy is glad.

Besides afore-mentioned at 5 o‘clock, a few otherer element, for instance product research and development is carried on the back scene, element of culture of doctor of traditional Chinese medicine, also can increase value to the brand. If the client is mixed because of buying,use a product, solved real problem not only, get on mental mentally and social class additional and contented, and exceed economically be paid, so the price of the product is unchallenged also. This is why although value of famous brand product is tall, purchaser however very eagerly reason.

Want to know whether product of medical devices of a family expenses has the core value that makes a brand, should have analysis and opinion according to these 5 respects. But have these main demands merely, can not make a brand automatically. A good brand needs the communication with strong have the aid of and transmission, ability widely known, thorough popular feeling.