The path of sale of brand of family expenses medical devices (6) 6, brand of family expenses medical devices

SmartLipo - SlimLipo - VASER Lipo: Dr. Thomas E. Young - Young Medical Spa

The path of sale of brand of family expenses medical devices (6) 6, how does sale of brand of family expenses medical devices locate?

Wang Chunfeng

Brand of medical devices of every family expenses must oneself unique fixed position, namely brand individual character and identity identify. The principle with brand chief fixed position is difference most change greatly. Fixed position since shows the market locates, also be client intelligence fixed position. From professional brand, industry brand arrives fashionable brand, market fixed position chases scumble to change, day of intelligence fixed position is shown outstanding. In other words, when the client is choosing a brand, rational element is weaker and weaker, perceptual element is stronger and stronger. Fixed position decided place of a brand resides administrative levels, decide brand future develops future and way, because this must not be weighed carelessly. It is strategy of fixed position of brand of family expenses medical devices and method below common choice:

Belong to the fixed position strategy of professional brand and method

1 effect locates

Highlight some to plant or figure kind of cure result, show oneself can treat some kind of disease, it is the brand fixed position of the basiccest and first step. Conduct propaganda of avoid by all means of family expenses medical devices is cure-all, dress up oneself into all-purpose machine. What disease can be treated even if what disease is not treated. Fixed position basis is given priority to with clinical trial data and typical case.

2 quality locate

Outstanding him conduct propaganda quality is reliable, make elegant, performance is steady, use safety. This is taller the professional brand of one class. Fixed position basis runs a system with company quality, company quality reputation and history are given priority to.

3 configuration locate

With distinctive and beautiful exterior modelling, the product is packed, flaming, the explicit element such as luxurious air seizes person information, do sth unconventional or unorthodox, produce strong visual sense to pound the effect.

4 services locate

With the service get victory of high grade advantage, emphasize a product be being bought easily, change Yi Xiu, easily, and teach easily, learn easily, use easily wait for characteristic. From channel kimono Wu him admiral is distinguished with competitor come.

5 prices locate

Highlight oneself characteristic of high grade low, with price get victory, this is more elementary brand fixed position. Emphasize low with its, be inferior to emphasizing material benefit, but anyhow, price fixed position is in domain of family expenses medical devices paltrily.

6 compare pair of fixed position

Put oneself in the position that compare or opposes with a certain well-known trademark, virtually him drive up, this is cleverer with quick strategy and means. The attention does not atttack formidable opponent, it is otherwise from commit suicide.

Belong to the fixed position strategy of industry brand and method

7 concepts locate

Wait with company goal, tenet, mission, concept regard conduct propaganda as height, undertake around the enterprise the brand is made, highlight oneself to precede in the industry or unique position.

8 circle locate

First delimit an industry circle. Next oneself attributive among them. For instance before some domain 3, medical devices of only housekeeping money sponsors the Olympic Games enterprise.

9 fractionize locate

Find out the largest difference dominant position from oneself rigid, innovation gives a brand-new idea, develop its newest trend to undertake conduct propaganda as the industry, claim next oneself are the person that this trend takes the lead.

10 culture locate

In element of culture of the infuse in the brand, be like culture of drug of doctor of traditional Chinese medicine, abroad culture, familial culture, district culture, classic culture, healthy culture is waited a moment.

Belong to the fixed position strategy of fashionable brand and method

11 affection locate

Reflect some kind of contemporary feeling through the brand, be like give presents parents, care wife, caress children, show consideration for the husband, care subordinate, thank a leader, touch demand of open up market with affection.

12 individual character locate

Represent individual character of some kind of crowd with the brand, search common interest, emotional appeal, savour, class, concept, , through producing resonant resonance with its, buy and use a desire what cause this kind of crowd thereby. Special needle is most effective to youth group.

13 scenes locate

Build a true and touching use environment scene, satisfy the yearning pursuit that the client lives to health, let a client get solace on mentally spirit, him hope also can reach this life state.

14 attributive fixed position

cause client attributive for group of a certain society, highlight the glorious feeling honor that publicizes this group to feel, offer all sorts of participation opportunity, enhance sense of group a home to return to.

15 tide locate

Leave no stone unturned and current the most popular and fashionable trend lean together, make the one part with fashionable indispensable life. What business style is popular, where does new new mankind collect, when does vogue consume concentration, try to go to inside crowded, upgrade leans.

16 fictitious fixed position

Imagine some kind of good health, with fiction clue dramatic image ground describes draw the outline of to give this state, blend in the brand naturally among them, arouse the imagination of client happiness thereby.

Anyhow, the strategy of fixed position and method are very much, the key is fixed position in what administrative levels, choose corresponding strategy and method, purpose and method want corresponding form a complete set. Choose otherwise undeserved, with respect to can poor an iota erroneous in, brand construction investment is more, further from brand sale target.