The path of sale of brand of family expenses medical devices (1) one, definition of family expenses medical devices

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The path of sale of brand of family expenses medical devices (1) one, definition of family expenses medical devices and classification

Wang Chunfeng

Family expenses medical devices, opposite at special medical devices, it is to point to the medical devices that suit a family or uses, latter is medical devices of medical establishment appropriative. Like special medical devices, family expenses medical devices also includes precaution, treatment, diagnose, custody, alleviate, compensation, adjust or replace wait for functional category, but extremely rare anatomize and study use. According to use form, family expenses medical devices also is divided for passive and active two kinds. Alleged active, it is any support electric energy or other the sources of energy is not the medical devices that the sources of energy that produces by human body or gravity directly will come to to develop its function, wait like batteries, alternating current, radiative source. Family expenses medical devices does not invade human body commonly or inside embedded body, because this is done not have almost,belong to III kind medical devices.

Theoretic, I of any I, I kind medical devices is OK form of make it family expenses, be bought independently for family and individual and use. But the family expenses medical devices that the sale makes public on market, basically center in the following category: Common examine appliance, be like thermometer, tonometer. Medical and supersonic instrument reachs concerned device, wait like supersonic cure appearance, custody appearance. Medical laser instrument equipment. Equipment of medical and high frequency instrument. Physical cure reachs rehabilitation equipment. Appliance of doctor of traditional Chinese medicine. Medical and wholesome material and dressing. Medical high polymer material and goods. And pay close attention to from sale angle key, basically be so-called measuring instrument and that kind of product that treat appearance. The main characteristic of this kind of product is: Have specific aim to measure or treat action, , put in risk of safety of medical devices, need certain applied knowledge and operation skill.

Regard family expenses medical treatment as equipment, must suit family or individual to buy ability and use environment, because this is on the price cannot too costly, on exterior cannot too giant ponderosity. For beautiful and light, a lot of family expenses medical devices more and more home appliance is changed, portable change, vogue is changed, gift is changed. General psychology price differentiates for: 500 yuan are belonged to below cheap, 500-2000 yuan belong to intermediate, 2000-5000 yuan in belonging to high-grade, 5000 yuan - 10000 yuan are belonged to high-grade. More than 10000 yuan attribute freeboard file. Normally the price does not exceed 20000 yuan, highest do not exceed 50000 yuan, exceed otherwise bear ability. This differentiates is not absolutely, each area purchasing power have very big difference. As economy development and income rise, psychological price also is met go up stage by stage move.

The main sale object of family expenses medical devices is family or individual, especially in senile crowd. Although this crowd is giant, but be willing truly and can draw out money to buy only be in the minority. The family is other member, and kin friend unit works in the same place, the likelihood is another important payer. The sale channel that holds mainstream position at present has: Community is nodded surely or errant dot is promoted, supermarket market storefront is sold, conference sale, postpone meeting sale, brand shop, experience inn, sell greatly, sell continuously, mail-order, network sale.

Domestic and international trademark of well-known family expenses medical devices has: Below ohmic dragon of Japan, pine, Xi Tiecheng, Shi Hei; Of the United States be born by force; German Baolingman; Korea happy event comes be good at; Our country breaths out needle of kind the five elements, appearance of week forest spectrum, wish strong step-down appearance, benefit heart treats appearance, oxygen stands, violet annulus cervical vertebra treats appearance, an Bixin reduces weight massage appearance. These brands have a few common characteristics: Exact effect, good reputation, reliable quality, protracted effort. Long brand hits any is protracted battle. Accordingly, sale of brand of family expenses medical devices also must take lasting way.