Speak of from large medical devices

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One classmate becomes an engineer in enterprise of some large medical devices, have a lot of contact with the hospital. Tonight, he told about the large medical devices that he understands to me (below abbreviation medical devices) business course.

Above all, in last few years, industry of medical devices is buyer‘s market, each production company is in the market with limited contend. If the hospital has the desire that introduces medical devices, so the job of the enterprise is the brand that go canvassing courtyard just buys him. The method of go canvassing is very much, but of time-tested is to give key decision person sales commission -- go abroad cash, objective, freely swim etc. But, below this kind of circumstance, the behavior of the enterprise is unapt still too big to generation of final market of medical treatment service or too immediate impact -- after all the hospital has planned to introduce medical devices, the problem that just is brand choice just. Introduce the motive of medical devices as to this kind of hospital, the classmate‘s view is: Make money.

If the hospital introduces medical devices innocently, so work even if persuade a courtyard of the enterprise to just be introduced. The principle of hospital of company option target is 6 words: Can afford, earn is answered. The small hospital of large to canning not afford medical devices, the enterprise also is disinclined to expend talking around more; And to canning afford but the hospital that does not want to buy at present, the enterprise must make a courtyard square feel he can earn as soon as possible come back, and still can earn brushstroke greatly in the future. And the fact is such: One millions of appliance, put in a large hospital, a few months can earn come back; And the life of train in excess specified length of appliance (at least a few years) brushstroke still earns greatly after can letting a hospital have a capital. If such hospital bought weapon finally, so its motive made money namely probably.

Accordingly, the classmate‘s conclusion is: The hospital introduces medical devices, it is to make money.

But, hospital profitable itself also give no cause for more criticism, the key is how to make money. If the hospital feels average a certain appliance, can diagnose better an illness, responsible to the patient, broad perhaps patient has intense acceptance the requirement that some machine examines, so bought a machine, earned money, also had not been. If the hospital buys a machine,be to make money, so the hospital can encourage a doctor to go with all sorts of means " revulsive " the patient accepts an inspection, although understand in doctor heart,this is checked and it doesn‘t matter is used. In reality, the sense of responsibility of the hospital and in chasing interest sex to introduce and be used in medical devices with respect to such confuse sth with sth else -- below the target that pursue interest " lead demand " likelihood happening, and the sense of responsibility that we also do not have evidence to deny hospital and doctor exists really. Ask a classmate this question, he or that word -- making money is their main goal.

We divide the motive that not clear hospital and doctor are introduced and lets a patient use medical devices, it is the professional knowledge that serves to medical treatment because of us those who know is very little -- this is asymmetry of so called information. And patient " must " the examination that the proposal that accepts a doctor goes to doing some not to need possibly in doctor eye, also be to result from information asymmetry of height and the high care to him health and even life.

Professor Zhou Jiren once was criticized " inductivity demand " concept. He thinks " inductivity demand " it is everywhere: You go buying cosmetic, guide the benefit that buys a young lady to be able to say cosmetic desperately, and to the chemistry in cosmetic composition examines what knowledge knows is very little you, probable by her " revulsive " . Look, service industry of this medical treatment is very similar. However, on cosmetic market, you are sacred, the space that you have a choice -- although be not bought, also it doesn‘t matter is alarming; Although was bought, using bad, be not being bought next time is; And go up in medical treatment market, you are grandchildren, the space that you did not choose -- if be not checked, do not search to give the pathogeny, died how to do; Although was checked, sure, unwarrantable also when you see a doctor next time, also be no problem. Accordingly, bark Professor Ding Ding once had said, the heavy visual range to oneself health and even life spent the degree of the information asymmetry of medical treatment industry and people to had exceeded a certain critical value, make the certain feature of this industry happened " qualitative change " (carelessness) .

Return the topic of original and large medical devices, we can be in this " qualitative change " see in the industry a series of " strange " phenomenon: On one hand, the patient censures doctor evil mind, it is only make money; On one hand, the doctor pats chest to say: This is responsible to your health; On one hand, the patient still must accept the doctor‘s proposal darlingly, draw out money to make an inspection.

(unfinished to be continued)