Thursday, December 9, 2010

How does enterprise of medical devices build company culture?


Raiding California: Medical Marijuana and Minors

How does enterprise of medical devices build company culture?

Saw recently small achieve medical devices (Shanghai) the message of commissioner of culture of company of limited company invite applications for a job, have a few impressions quite. See its first please textual. Post requirement: 1, the record of formal schooling of professional university undergraduate course such as industrial and commercial management, Chinese, economy, news, 2, outstanding literal strength and language organization capacity, master trade journal manuscript to write skill, have ability of good article table plan, compose and editor capacity 3, have certain activity to engineer ability, the person that student union activity engineers constituent experience is preferential, the Party member is first consideration 4, good communication ability and group efforts spirit 5, view is broad, have responsibility of innovation essence post: 1, of website news collect make up and release 2, the collect of trade news and arrange 3, plan of content of magazine part column and article compose 4, participate in relevant activity to engineer [without revising]

My the first feeling is, the enterprise of medical devices of our country begins to notice (attention: It is to notice is not to pay attention to! ) company culture was built. Small achieve a company to be able to take the lead in becoming company of top-ranking medical devices certainly, delectable but congratulate. The 2nd feeling is, this enterprise needs to undertake culture was built really, punctuation of a brief information of invite applications for a job are short of break, make pauses in reading unpunctuated ancient writings is messy, kill so that my give a lot of care decorated one time. The 3rd feeling is, this enterprise is remained to the understanding of company culture and requirement local, one-sided, of superficial. Company culture is right for this enterprise, it is the ornament of sex of a kind of tactics only, it is the working duty of a certain not important small department, it is the classic of the scholar pervert the law by playing with legal phraseology that a certain have bit of literary talent. I retrieved again a few otherer the information of invite applications for a job of the enterprise, discover pair of company culture assistant director the description of one duty very much the same. Look exist to borrowed each other among them imitate a phenomenon. The company culture that these scholars do most propbably finally also is a kind " 3 culture " -- current, general, common. Any trades are current, all businesses are global, content form is common. Company culture is right for these enterprises, it is a few catchword at most, a few catchphrase, a manual, a CI/VI.

I dare not claim company culture is high person, because I know, company culture is a very professional career, company culture construction and management are the project that a system lasts in the round. Company culture is not a few " the record of formal schooling of professional university undergraduate course such as industrial and commercial management, Chinese, economy, news " graduate is OK blind consider come out. Publish a few articles through media, film a few short, organization a few interview, engineer an activity a few times, solemning is company culture. As the personage inside the course of study of a medical devices, I disapprove of such company culture. This kind of pervert the law by playing with legal phraseology, dress the facade of a shop, prettify, put on an act is made beautiful, scratch one‘s head handles appearance, the company culture that disguise dresses up, not be to the enterprise the help is harmed however.

What kind of company culture should enterprise of medical devices build? Opposite in front the sort of " 3 culture " , what we need is " 3 only culture " -- professional, have only, dedicated. Have professional distinguishing feature, enterprise oneself has only, dedicated and long-term development. In short, it is a kind of professional culture, advocate professional spirit, urge professional construction, stimulative major develops. Company culture is the thing of strategic level, it is the soul of the enterprise, it is an enterprise abiding vitality fountainhead, the place of energy spirit look of the enterprise is depended on, it is an enterprise the connective tissue between various organization organ, it is to ensure the company is interior orgnaization each with respect to everybody, each doing his own job, harmonious coexist, coordinate invisible force of collaboration, it is hold together enterprise basic frame and protective protective screen, it is enterprise airframe resists the immune system that disease of inside and outside attacks, it is an enterprise external firewall, internally antiseptic. Company culture also is the adhesive of enterprise interior structure, the lubricant that the industry moves. What is the soul of enterprise of medical devices? Be professional! What is core competition ability? Be professional! Where is the largest distinction dominant position? Professional still! The core that culture of company of medical devices builds is professional 2 words.

Accordingly, culture of company of medical devices is built, should abide by the following 10 big principles:

The first, want to reflect company core concept and viewpoint of value

The core concept of a lot of enterprises and viewpoint of value are written very beautifully very baronial, it is false actually, guest of Chinese ink of a few bookman is fabricated. The core concept with real company and viewpoint of value, go up in paper side wall far from, and in heart of industry employer brain, it is view of the world outlook of its individual, philosophy, philosophy. Many industry employers express to distain to company culture, because understand very much in the heart,be. Those write those who come out to speak out, do not think in him heart actually at all. Those do the person of culture, essential unintelligible this, because they are impossible, also dare not enter inner world of the boss. The state of breadth of mind of an industry employer, like the crust of an egg, limitation decided the final rate that company place can grow. Inane of a heart, the state is low, perhaps harbor evil intentions, have the industry employer of unfathomable, without correct core concept and viewpoint of value, impossible also construction is healthy up company culture. Accordingly, company culture builds a course, the world outlook that is industry him employer essentially, philosophy and philosophical view transform a process. A Xiaofu is installed namely, drift along, the industry employer of congenial gamble state of mind, guide impossibly give a top-ranking company. Be him oneself boss. Decided company culture level and quality. If the place in culture of a company and boss heart wants to not agree with at all, or boss humanness plays the principle can take a top of a table publicly far from, that had better not carry what company culture, be sure otherwise make a laughingstock of oneself before experts, the big check of slippery the world.

The 2nd, should represent a company the primest the most extensive increase

The essence of company culture is naked profit impact, it is to have the concentration of common group profit to behave. Self-effacing wrap up wears apparently Wen Lianggong bloody interest conflict. Only utmost patronizes a business the most essential the widest interest, ability builds the company culture of strong main trend. If in-house disintegrate, contend for power and profit, the enterprise does not care employee, employee does not care an enterprise, such enterprise is impossible to have representative company culture. Some people think construction company culture wants desalt increase namely, ambiguous combat, it is very wrong actually. Must be faced up to and balanced each interest, utmost represents collective increase centrally, company culture just has solid foundation. The base is not firm, quake hill shakes. Only invigorative, do not tell company culture of material, do not have any real significances. Of particularly ambitious attune is, what the enterprise should take care of good employee really is the cogentest the most pressing current and actual profit. Do not want to solve a problem, do not want excessive to talk about culture. Otherwise culture is not culture, however empty talk, jest, gibberish, nonsense.

The 3rd, want to enhance company core competition ability

Company culture construction must be helpful for enhancing company core competition ability. Where does company core competition ability come from? This is by the enterprise located industry characteristic decides. So company culture cannot break away from industry characteristic and exist. "3 culture " be helpful for impossibly enhancing company core competition ability. "Sell what cry out what, what should resemble cry out what " . The company culture of industry of medical devices, if cannot let a client feel a kind of professional spirit, one kind respects industry mood, wind of a kind of profession model, that is complete failure. Carry gamma sword should reflect an atmosphere, high-grade, concise, accurate. Those who make analyzer should reflect elegant, practical, convenient, quick. These features not only reflect go up in the product, also reflect go up in the service, on the bearing of words and deeds of everybody. This is culture, this is core competition ability. Do not tell a client, you are making contribution for human health. Also do not tell people, you are in for industry of ethical medical treatment effort. You need to had done the thing that you should do only, do the thing inside very professional portion.

The 4th, want to be able to model contribution for the brand the greatest value

The brand is the extension of culture, culture is the connotation of the brand. The culture that abiding brand needs to rely on deal with concrete matters relating to work will prop up. Always be helpful for promoting culture savoured measure, also be the measure that is helpful for promoting a brand value, conversely same also. Enterprise of medical devices can pass accomplishment of scientific research of major of ceaseless aggrandizement oneself, improve position of oneself major learning, hold clinical medicine upland, enlarge professional sphere of learning to affect, shape strong professional culture thereby, contribute the greatest value to make a brand.

The 5th, want to form the professional culture of strong main trend

With the enterprise of medical devices that innovation of research and development gives priority to, should form the professional culture of strong main trend. Alleged and professional culture, go after major to precede on the target namely, the pursuit on the action is professional wind model, specialized standard is sought on effect, professional state is sought on spirit. Other the enterprise that gives priority to with sale, service, also can consult these 4 requirements. No matter why be planted type enterprise, professional culture should hold mainstream position from beginning to end.

The 6th, want to seek the result of efficient deal with concrete matters relating to work

Company culture is not a decoration, not be a vase, want to serve for company goal. Efficient deal with concrete matters relating to work is the top demand of company culture health. Company culture should accomplish 3 to be helpful for: Be helpful for company core competition ability, be helpful for an enterprise the most extensive the primest collective increase, be helpful for promoting client satisfaction to spend with client value. Can accomplish this at 3 o‘clock, it is the healthy culture of efficient deal with concrete matters relating to work, it is clammy insalubrious culture otherwise.

The 7th, should form include harmonious multivariate culture

The enterprise has group of how many interest, have how many kinds of company inferior culture. Not only interior can form all sorts of culture clash be mixed, external culture also can pound an enterprise. Branch of administrative human affairs advocates executive obedience, production makes a branch advocate safe quality, branch of innovation of research and development advocates to imagine freely, market sale branch advocates popular fashion. In addition, fry employee apt spec gambles, young employee apt finds new job change one‘s profession. The enterprise wants the congenial culture that vigilance forms from this, adventurous culture, the professional culture that prevents pair of mainstreams causes undesirable effect. But, the enterprise must not imagine the dinkum culture that forms all of one suit, elbow out then eliminate other inferior the existence of culture. Some enterprises are so highbrow, the purpose uses a pattern a level is strong employee of guild regulations model, this brings about employee to be boycotted strongly necessarily, final company culture also ends up with nothing definite. But include harmony is not appeasement indulgent. The professional culture that must let strong main trend holds dominant position, cannot primary and secondary is conversed, create culture complex form, then viewpoint of value is wrong. When the enterprise the employee of other department cautious and conscientious, when seeing the salesperson accompanies client idle away in seeking pleasure, do not appear very hard the phenomenon of psychological unbalance be indignant. They can think naturally: Our work laboriously creates value, make these bastard enjoyment happy however. From now on the manner that they work to essence also can be changed somewhat. The wine flesh culture that this is sale branch formed concussion to enterprise interior. If not seasonable appropriate is handled,this kind of culture conflicts, as time passes can poison industry mood, contusion employee morale.

The 8th, want to be fulfilled through system and organization

A Great Master says, always looking so that see to feel those who getting is not culture. This word is right also incorrect also. Company culture itself is empty, but effect effect is solid however. Company culture passes regulations system and constituent act just about specific play action. Regulations system is made carry out and organize individual behavior standard, principal to company culture construction port is self-evident. Often many in carrying out a process, the enterprise is chasten, incentive little. Good fine example has more than bad example set an example persuade the effect. Must notice first scanty hind, the give up after forerunner.

The 9th, should be with client interest oriented

Company culture builds the easiest negligence, should remember well namely it is with client interest oriented. The enterprise boxes up the gate very easily, cudgel one‘s brains acts blindly the ground is made give a beautiful company culture. However this company culture is shoot at random however, do not know the value that oneself exists and meaning. The basic function of the enterprise is sale client, be client interest to serve ability is the purpose that company culture builds. The business leaves a client, what everything did not exist is necessary. If the enterprise does not have contemporary sale idea, company culture is out of line with client interest photograph necessarily, with the market the environment can appear antipathetic, grease shoulds not.

The 10th, want history of business of give attention to two or morethings, current situation and future

Company culture does not fall from the day, however early all the time among the historical contrail that consist in company grows. The task of culture builder is not to be resembled by idle dream, subjective concoct, be summed up however from inside business history and current situation, disentomb, abstraction, face future to need to create at the same time, design, conception. Company culture must accord with an enterprise actual, accord with an enterprise to develop the order of nature. On this, old stuff of the person that the company does poineering work has right to speak, cannot make airborne arms ab extra door said to calculate. One of main functions of company culture, it is to guide an enterprise to face towards right way advances. So company culture should have a times to feel, advanced sex, can lead tide, with when all is entered.

Enterprise of medical devices should undertake company culture is built, want to promote the strategy height the understanding to company culture above all, from undertake be modellinged afresh to the enterprise substantially. It is to invite professional culture to build a group to assist guidance next, cannot act blindly indulge in self-admiration. Finally is complete member participate in an enterprise to culture is built and be carried out, cannot stay in apparently or individual branch. Make enterprise of top-ranking medical devices begin from culture construction, this is exclusive and correct and feasible road.

Company culture construction is undeserved, bring about 3 kinds of bad results easily: It is the enterprise is reason with company culture, ignore employee cuts utilitarian profit. A few enterprises promote mission, ideal, be thankful the windy culture of and so on, with the catchphrase catchword of a few distant dimly discernible, replace the responsibility that should bear to employee benefit and care. These enterprises won‘t seek contented employee the most extensive the primest the cogentest the most pressing increase, seek increase of business small number of people however the biggest change. 2 it is service serve as company culture make person tool. The administration department of a few enterprises seizes the opportunity company culture dogmatic change, mechanization, change subtly, regard oneself as the optimal edge tool of exercise administration authority, use punish create difficulties for sb employee and other not the person of pleasing to the eye. 3 it is individual leader regard oneself as the cloak body with low leadership company culture, evade leads the pretext of responsibility. Their leader does not have clear aim, specific general plan, rigor supervises and urge meticulously assessment, significant incentive chasten step, however entirely with " without any excuse " " send Garcia the letter " the employee of empty talk requirement of and so on, censure employee, the responsibility that he should bear shirk of a head gives employee. Say so, if an enterprise cannot build the company culture of healthy deal with concrete matters relating to work, still be inferior to flat do not do, became the internal injury bane that industry health develops really otherwise. The person that knows company culture now is not little, however a lot of, too much. The problem depends on, company culture is a few more unalterable artificial inherent quality of the person, won‘t promotional the goodness of these people is just, become the slogan of these people merely. And they need, also be such flicker outsides, the beautiful catchword of deceive employee.

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