The path of sale of brand of family expenses medical devices (8) 8, brand of family expenses medical devices

Dr. G: Medical Examiner: Car Accident Victims

The path of sale of brand of family expenses medical devices (8) 8, how does brand of family expenses medical devices move toward internationalization

Wang Chunfeng

Brand of family expenses medical devices moves toward internationalization, must span 3 obstacles. The first it is to should disentomb the brand core value that gets used to international market need. The 2nd it is authority of speech of breakthrough west market and authority of public opinion dominant. The 3rd it is brand fixed position must correct.

Medical devices of our country family expenses may have the following advantage:

One, sexual price compares a dominant position

This is our country exit product is the oldest most advantage, family expenses medical devices is not exceptional also, especially in cheap product. For instance massager and so on.

2, advantage of culture of doctor of traditional Chinese medicine

This is the greatest opportunity that bequest of culture of tradition of doctor of traditional Chinese medicine creates to us, a few diagnostic appearance that basically are theory of point of applied main and collateral channels treat appearance.

3, clinical application advantage

Medical devices of our country family expenses is in very hard clinical medicine theory and research and development surmount abroad on level of production science and technology, but our country population is much, case of illness is much, clinical application is seasoned, it is Chinese clinical medicine in order to measure score a success one big a magic weapon.

Family expenses medical devices can channel of have the aid of makes a brand, should be good at using an international market all sorts of commercial channels extend the market, do not want oneself to invest to do conduct propaganda to make ad gigantic, keep away from as far as possible transmission media lest the trouble of litigant lawsuit. Be being exhibited internationally can be best way, the channel that is agency him agent next.

Confront western client, brand fixed position should highlight effect, make professional brand. Particular attention does not employ theory to foreign client, make what concept sale, affection sale, want conscientiously ground to show the clinical and practical function of own product.

Brand of medical devices of our country family expenses moves toward internationalization to still have very long way. Should establish a brand image in home market above all, extend an international market again next, and put economic benefits in the first place, brand construction is subject to this target, must not take the branch for the root, primary and secondary is conversed.