The path of sale of brand of family expenses medical devices (4) 4, brand of family expenses medical devices

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The path of sale of brand of family expenses medical devices (4) 4, evaluation of effect of sale of brand of family expenses medical devices

Wang Chunfeng

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Evaluate the final result of sale of a brand, the most immediate target is investment and yield to whether match. Yield apparently / investment comparing is taller, the effect is better, benefit is greater. Optimal state, it is to need name of a product only, tell a client to have what effect, can buy where enough, other let him product talk, let a client talk for you. Measure as the brand with evaluation standard, can be generalized with 4 degrees. 4 degrees are a brand is famous degree, acknowledge is spent, beautiful praise degree, faithfulness is spent, namely the range of the brand, deepness, brightness and hardness, and the core value of the brand is a brand contain Troy.

1, famous degree

Brand of family expenses medical devices should be obtained above all those who comparative is famous degree, should enclothe a target to suffer numerous 60% above at least. Differentiate from incidence size, the brand of family expenses medical devices has 3 arrangement. Ground floor second it is professional brand, if can let a client be in,need make a diagnosis and give treatment thinks of you when some kind of disease, you belong to the brand of this category namely. The 2nd administrative levels is industry brand, if can let a client talk about,family expenses mentions you when industry of medical devices, you represent this industry brand namely. The third administrative levels is fashionable brand, if can let a client choose you when angle popularity is fashionable, you are the fashionable brand of current popularity. Use the name that incident and mobile plan lay off come to, if do not have substantial fixed position to make,prop up, can be resounding only temporarily, transitory. Professional brand must keep banner in professional domain, industry brand must reside the old firmly in industry limits, fashionable brand must lead tendency of the day constantly. Change style of family expenses medical devices, gift is changed, recreational change, recreation is changed, high-grade change, intelligence is changed, make its promote fashionable brand from professional product, such brand sale does not have unsuccessful truth.

2 acknowledge are spent

Had famous degree, even acknowledge is spent. Know a certain brand, know this brand is belonged to even current the health of some kind of crowd is fashionable, develop tendency on behalf of industry of family expenses medical devices, can make a diagnosis and give treatment some kind of disease. Besides, still can know this brand belongs to which country and area, what enterprise is produced, this business background and fame how, what do they still have other product, whether does the brand represent some kind of culture, the character with moving and unforgettable what, story or fokelore are waited a moment. brand and these strong correlation is built between knowledge, virtually forms a protection barrier, make the client can stand to distinguish you from inside numerous competitor namely when the choice come out, choose you naturally and repellent and other.

3, beautiful praise degree

No matter be the person that the person that use still buys on sb‘s behalf, when the hope is being used and buying a product, can bring psychology to oneself cheerful and contented. A brand of good family expenses medical devices, can make the client thinks certainly admire, those who buy is gratified, use be at ease, put ease, sent Shu Xin, those who say is happy. Let client and brand establish connection of some kind of affection, have share feeling and identity feeling, become voluntarily ground to promote a brand one member. Should be good at using award, story and incident to model brand beauty praise degree. The social sense of responsibility with gift the content of a few conduct propaganda and transmission due or altruistic sex. The beauty of the brand praise it is relatively a few easier to build.

4, faithfulness is spent

The abiding vitality of brand of family expenses medical devices, originate the faithfulness of client unswerving is spent. Although the client is met only,use, the loyalty that should have pair of brands only is in, the client can become the person that someone else chooses the influence of this brand, mover, propagandist, push mover. Must not think, it is one-time anyway buy use, can cheat to calculate, cheating a pair is a pair.