The reflection that new structure of competition of industry of medical devices brings

Medical Terms

Digital technology already made the technology of “ mainstream ” of medical devices. In recent years, the transnational corporation such as riverside of flying benefit of Xi Menzi of American GE, Germany, Holand passes ceaseless and integrated medicine video equipment medium and small businesses, build its the powerful position in industry of medical devices. The personage inside a few course of study offers a kind of view even: In digitlizing technical tide, industry of medical devices began to digitlize “ to encircle ground motion ” . Can foreknow, the digitlization technology that owns intellectual property will be the core competition ability of industry of medical devices, and this kind of competition is not simple technology is modelled on to be able to follow go up.



Progress is sought in advantage butt joint



Industry of digitlization medical devices is considered as 21 centuries to have one of sunny industries of foreground most. According to the material that Manufacturers Association of industry of sanitation of American medical treatment publishs, equipment of global digitlization medical treatment is annual sale is 60 billion dollar about, year amplitude is about 10% . The market of equipment of digitlization medical treatment of our country is not small also, according to estimation, to 2015, our country digitlizes market of medical treatment equipment to will exceed 150 billion yuan of RMBs. Permit much transnational corporation, wait like riverside of GE, Xi Menzi, flying benefit, Toshiba see market of our country medical devices ” of cake of this big “ , thick as hail. They base of a sale key, production even center of research and development gets lost China, search likely target to undertake ceaselessly annex and buy, meaning be in a China circle of ” of this “ cake occupies market of medical devices to control limits in its inside. Go up in high-end product especially, the company that has growing symptom of a trend to China ceaselessly undertakes besieging, the formation of extruding China brand.



But from will look on the other hand, digitlization “ encircled ground ” to offer development opportunity to be the industry that support with the technology. The times is digitlized in what be forerunner with advantage technology, it is resource configuration and integrated times, the company that has capital and technical advantage can undertake resource configuration and conformity, and to only the enterprise of an advantage, according to the dimensions of oneself and advantage, will have advantage resource and butt joint of big company implementation oneself, it is the best outlet that its expand. If industry of medical devices is a few mediumer professional very strong original part produces business (OEM) it is OK to supply manufacturer to more only way develops, once had the butt joint with transnational corporation, mutual parasitism, the “ in did not make an industry very likely is invisible ” champion.



Have technologies of more own intellectual property



In intellectual economy times, who has technologies of more own intellectual property, who has stronger innovation capacity, who masters active advantageous position of competition. Market competition pattern produces essential sex to change, the strategy of struggle for existence of transnational corporation also produced a change likewise, the competitive strategy that they implement now is with intellectual property the technology is forerunner, assist with photograph of powerful capital actual strength, it is main measure with share of market of race to control from in the past, turn into to acquire the market with own intellectual property and advantage technology advocate the competition that controls right is a method. Technology of own intellectual property develops the speed of speed and technical reliability, deciding an enterprise is competitive ability of the country even, the technical standard that advantage technology place forms also demonstrates competitive ability likewise.



It is in 500 strong companies of world, its core technology may not be the toppest technology, but the own intellectual property that they own this kind of technology, or its are technical standard constitutor. These tycoons crossing a state such as general and Microsoft, IBM, electric, Xi Menzi have the technology of own intellectual property of core, and a few technologies made technology of stage of international standard, regular peace. Because these companies owned own intellectual property,the technology is mixed the standard is formed in advantage technology, had powerful technical competition capacity in market competition so, also had the active right that dominates the market at the same time. Statistical data shows, 2000, the profit total of IBM company is 8.1 billion dollar, among them the license of intellectual property, make over income to be 1.7 billion dollar, 21% what hold its profit total. Accordingly, have technology of own intellectual property, advantage, can form a standard, realize it well industrialization, can bring profit for the enterprise, innovation gives social value, be prospective enterprise base oneself upon this mixing live the ” of “ a magic weapon of get the upper hand of, it is crucial force of competition. In intellectual economy times, on prospective market the enterprise sells more will be the aeriform technology product with add old watch.

Knowledge accumulates the fountainhead that is innovation



In digitlization times, any technical innovation are to build the foundation is accumulated in early days knowledge over and undertake rise to develop with innovation, knowledge accumulates the source that already became innovation of a company. Transnational corporation can the palm accuses forward position technology, main reason is these companies have a certain number of patent technologies, the knowledge that these patent technologies are a company is accumulated, it is the intangible assets that the company forms with knowledge, it is others is taken do not go, the asset that does not take secretly. The some in these patent technologies forms occupation standard, and can use the technology that forms a standard depressing competitor. A lot of transnational corporation in industry of medical devices take his seriously very much the accumulating of relevant knowledge, wait like Xi Menzi, GE using their abundant capital to buy the company that has advantage technology in world each district ceaselessly. In other words, they already contended for product market change purely to innovate independently for contention from in the past technology and have a quantity to dominate the market with advantage technology, the purpose is the medical devices that will appear as far as possible on the world relevant innovation technology brings into a banner to fall, be in with enhancing its ceaselessly the competitive advantage position of this domain.



Technical camp upgrades gradually



The competition between prospective company, upgrade to compete for commerce of the technology of national level, economy gradually, a lot of developed countries support some intellectual property dominant positions according to its, implement intellectual property strategy ceaselessly, with intellectual property technology certain technical level regards national trade as camp, hold back other country product to enter, thereby the commanding elevation that firmly holds world science and technology and economic progress. Field of share of industry of our country medical devices is competed this kind just about by transnational corporation forestall the true portraiture of the result.



Transnational corporation is in try to make oneself intellectual property covers wider, wider range, make its make the standard of technical application hard. Because, once the core technology of an enterprise makes the standard technology of others angle when, so the advantage technology that this kind of technology also becomes this company. This kind has the technology of active advantageous position via what law affirms, can make between the enterprise direct because of the difference of intellectual property bring about enlarge of development rate difference. Microsoft is one extremely typical and rich suggestive paradigmatic: Microsoft relies on the dominant position that its intellectual property and knowledge accumulate to make its product makes standard of a kind of application, make this company had the distinct absolutely advantage that surmounts a competitor, this one advantage lets Microsoft become the dominant of whole software industry and center.



Foreign big company is in the backside that sells a product is to be in promote technology of its general character and standard, the person that market of this one product is entered after making through this kind of means must be over the foundation of people standard undertake develop and applied, the price that latter place pays will be to be mixed for a long time always unending. The medical number in industry of medical devices is video with transmission technology standard (DICOM3.0) be very good paradigmatic: DICOM standard was 1985 American Institute of Radiology and basis of Manufacturers Association of American country electron the product technology standard of a few companies and the method that image and information transmit between the equipment that makes what make in different manufacturer and agreement, the course edits for many times, already made international standard now. Each national capital must this standard design develops follow equipment of digital medical treatment, medical devices of our country number uses this one standard to undertake products plan is developed almost, exchange between different equipment with respect to very difficult implementation otherwise information and transmission image. Actually, transnational corporation uses the standard that technology of this kind of advantage forms to dominate the market namely, regard its as technical camp, hold back other country with the best will in the world to produce domestic entering, the pattern that also shows the international market competes at the same time also is in producing change, the change of custom duty camp that goes up with policy shift from in the past is the technical camp of code sex method to compete.