"Sell especially " whether does current system reform market of shake medical devices?

Dina Martina - Medical College Commercial

"Sell especially " whether does current system reform market of shake medical devices? Reporter
/ Chang Haiqing. Exclusive report...
On July 29, 2006 afternoon, guangzhou country sees wall of medical devices. .
The country of a having sth new sees city of medical devices and Guangdong save medical and supersonic enterprise to develop spot communication to be able to undertake here jointly. ..Join the person that meet speak out freely, the action that the topic views city of medical devices in the country centrally, " special offer is monopolistic " and current system reforms market of our country medical devices medium a few deep administrative levels problem.
The action of city of medical devices
Yang Tiantai (Guangzhou country sees president of city of medical devices).
The country sees the market fixed position of city of medical devices have two: One is to make global cure instrument read extensively purchase a center, be opposite not just home, be pair of whole worlds; Another, purchasing business is to be aimed at hospital of global civilian battalion, not be public to home hospital. Globalization is commercialized namely, do commercializing smooth country to see is to do what do not rise, but rely on a country to see agglomeration two, 300 enterprises are feasible. The fixed position that the country sees wall of medical devices is very tall. .
In commercialize previously, we also are doing a few works. For instance the quality of cure instrument city guarantees mechanism issue, we choose " healthy newspaper " , " Yang Cheng evening paper " , " southern Metropolis Daily " , " Medical Protection is implemental " magazine story comes out. These 4 media and cure instrument city signed long-term partner concern, they are paying close attention to the development of cure instrument city in hour. The force of media is very powerful. The country sees cure instrument city plan to admit contribute a RMB 20 million yuan, related to Guangdong province the branch establishs medical treatment to relieve foundation, help those patients that need deliverance. We pass star of name of high-level celebrity effect, movie and TV to wait for the contribution of personage of social all circles, come even the business of cure instrument city door contributory give foundation 10 thousand yuan, also can become media to contend for the target that reports. Think more surpass ask for help.
Wu Yutian (project of Guangdong supersonic medicine learns chairman).
The country sees wall of medical devices is home the first, it is a new thing. Making the first step is pretty hardship, but also be a very great opportunity, do well, can produce very big effect. I talk about a few view: .
The first, the country sees wall of medical devices run whether can the policy of suit country. This is more important, because policy has directiveness. If can the policy of suit country, that will be very advantageous to the development of city of medical devices. .
The 2nd, the country sees the person energy of life of city of medical devices. If the business householder that come here wants to increase sale, raise the market to have rate. How can you just rise? The person energy of life that is cure instrument city above all wants tall, nobody gas does not have the business. Want to make the person energy of life of cure instrument city increases ceaselessly, be about to do corresponding work. One is to should strive for more manufacturer to come in, but cannot wait for manufacturer to come in. The manufacturer appreciate that should make come in first arrives the flavour of crab, can make the manufacturer from the back comes in accordingly. To what here comes business door may have a few kinds of reasons: Some misses the window that displays here for a long time as; Some makes the window also make office building already, move whole company. This must consider the issue of form a complete set, for instance storage. The communication here is easier, have the subway, have passenger station, come from Guangdong periphery, than going to annulus city east convenient still. Return the problem that has, if can be offerred clean accommodation environment of economy, more advantageous. Form a complete set has been run, I think riverside of GE, flying benefit, Xi Menzi also can be willing to come. Another is, want to organize a few corresponding activities in cure instrument city. For instance constituent person looks around, negotiate, do sell especially field, be on sale meeting and academic communication conference, the flourishing of person energy of life that brings city of the instrument that use medical service slowly rises. Consider the issue of international market and exit even. If be organized well, foreign businessman also can be willing to come. See annual now cure gain meet, the foreigner is increasing, because can be centered, know more products and business conveniently. Had cure instrument city, with respect to the limitation that need not get time, can understand at any time. If these catch up with, the person enrages one flourishing, manufacturer is increasing also, the user is increasing also, form a benign loop. .
The 3rd, use the propagandist effect of cure instrument city. Whatever product, propagandist public opinion is very principal. Pass conduct propaganda, good product will be better, bad product also won‘t be differred. Relying on certain manufacturer to make conduct propaganda is to do bad, the country sees city of medical devices have concentration to publicize this advantage.
Collect courtyard dragon (general manager of limited company of Guangzhou Long Zhijie science and technology).
Because the product is single,produce a business, garrison the possibility of city of medical devices is not very big, entrust agency to garrison only, show a product, management product, resemble computer city same, agency sells already associate to also sell Founder. .
If say manufacturer comes to here, the largest interest is, chose the business store here, the travelling merchant that come is more, the opportunity is greater. So, this depends on a country seeing the conduct propaganda of pair of home market and international market popularize greatly, letting more people know the country sees cure instrument wall is very important.
Chen Jiwen (Shenzhen strides Inc. of electron of lucky biology medical treatment manager of supersonic market department).
Is the key what person is what will shop to here? Be be given priority to with agency or give priority to with the hospital? The hospital is purchased it is better to hope the price is more transparent, it is better that agency hopes the price is more opaque, the price difference that such earning is bigger. In purchasing a process, unless administrative order does not let him hospital produce an impact with agency, otherwise if hospital or meeting and agency produce connection, distribute chamber of commerce goes to the hospital directly. .
Many what I do not know the agency that come here is home. If I am hospital equipment section chief, you let my from morning till night run to here to purchase, unless your hustle is worn,I come, otherwise I won‘t work absolutely. From morning till night of so much agent round me, am I dry want seek far and neglect what lies close at hand to run so far?
"Is special offer monopolistic " should deny undertake? Yang Tiantai
The country sees preparation be inside city of medical devices open up " special offer is monopolistic " , organize product of series of different specialized subject to have special offer sales promotion everyday, publish the price information of product of premonitory sales promotion and product of special offer sales promotion in media. In an investigation that holds recently in us, a few enterprises indicate approval, have 3, 4 are not willing to publish monovalent information, the affirmation that other did not return questionnaire is object! I want to understand everybody to be opposite " special offer is monopolistic " view. Collect courtyard dragon
I am right " special offer is monopolistic " understanding is not very clear. The bargain price that we define, the likelihood is manufacturer for conduct propaganda, or a kind of to extend some kind of product special offer that makes temporarily, this kind of price is not the price that manufacturer is willing to popularize actually. Open market clinchs a deal the price, purchase the value publicly, company of this pair of production may be a few more recipient, but will tell a likelihood to be accepted harder to agency, because after all what agency earns is price difference. In fact, medical treatment product sells a hospital to agency for goods from manufacturer, it is very big that this price differs. So, the most crucial is, if manufacturer is the word that takes channel, this price won‘t create the operation of how many darkness truly actually, "Black box is operated " be the generation in the link that trades with the hospital directly in jobber mostly. Wu Yutian
Present problem is a hospital purchase policy. "Sell especially " trashy, although the cheapest, the hospital also won‘t be bought, because equipment is purchased,want invite public bidding, all hospitals are purchased must invite public bidding. .
Medical treatment is a special industry. Home appliance industry is done " sell especially " , a bit more low-cost went. If the country sees city of medical devices do " sell especially " , a kind of equipment is in " sell especially " sell 120 thousand, does agency sell 160 thousand to be no good in the hospital? The hospital is purchased by 120 thousand, not simply 120 thousand, 110 thousand you also should sell me! Medical treatment industry has a few overbearing hospitals, want to compare the petty gain that fastens the home namely. If the enterprise wants to bid, sending bid price is to want with " sell especially " the price goes casting. ."Sell especially " the price is open, the price that bid is recessive, the price before bidding is the most sensitive. "Sell especially " not be advantageous to the enterprise. .
At present the biggest effect still depends on cure instrument city reveal and be being publicized, let famous spend not expensive product to rise famous degree, deepen the people understanding to the product, in hospital invite public bidding the effect that a few effects have in purchasing.
Chen Ming (east manager of large division of Hua Na of ministry of product of report of medicine of limited company of system of soft medical treatment).
Company of Kang Tai of island of emperor of the Qin Dynasty once did promotion of special offer product to meet, all products of medical devices, include appearance of supersonic, CT, custody to wait, attend a meeting promotion everywhere in countrywide each district. Just began to sign sheet many, it is millions of millions of, but manufacturer does not give money later, because market jumble. .
The country sees cure instrument city do " special offer is monopolistic " , my individual considers as possible. The country sees cure instrument city should say is a revolutionary breakthrough, should change Chinese medical treatment all policy system. Do so, tell badly to hear a drop, likelihood the agent dies entirely. Because, the first, the thing that buys to here is low case, the agent does not have method to live. The 2nd, manufacturer cares the past I sell equipment one year how many, will still can sell so much later to here, can you perhaps increase 40% ～ 50% ? The 3rd, the country sees this kind of management mode be in Guangdong at the beginning, can affect Hunan, Guangxi, Fujian, so northeast how to do? Result hospital knows the country is seen did, run to here to buy completely, how does the agent there do? Middleman dies entirely. The 4th, you are unwarrantable the dean of all hospitals is incorruptness. He still thinks the person that is familiar with with him or agency transact, let him come over to buy forcibly, likelihood temporarily half still is not done. Wu Yutian
The market has the law, cannot turn things upside down. I basically endorse Euramerican method, basically be surveyor‘s pole. The crisis with medical treatment the largest trade is " buckle " not clear not Hunan, if is done not have " buckle " , at least of company of medical treatment instrument dies 2 ～ 30 thousand.
How does current system change market of medical devices? Yang Tiantai
The country sees the end that city building of medical devices establishs, the mainest is the reform of service of medical treatment sanitation that coordinates a country, convenient hospital is purchased, be helpful for medical inspect branch undertaking standardization is superintended. The single sale mode of tradition of medical devices sees doctor in the country instrument city will be progressively not answer existence, we will be relied on specialization, intensive is changed, the assemble effect that the brand changes, ceaseless assemble is high grade passenger source, widen sale channel, the energy that makes a businessman precious is put from the solution in the public relations of loaded down with trivial details, main concentration is revealed in company actual strength, wholesale, cent sells the product, sell continuously, retail wait for all-around sale mode to go up, drive market of medical devices the reform of current system. Wu Yutian
The country sees city of medical devices want to drive the market the reform of current system, want suit policy, the problem that is about to hit the mark, contact a few influential manufacturer, move toward standardization stage by stage, price surveyor‘s pole. .
At present the neither one of company of invite public bidding of a few big medical devices of Guangzhou has a level, not know the business. City of medical devices can establish company of an invite public bidding, according to the technical standard of invite public bidding, have the effect of an example? .
Do not want what mark to be enrolled, enrol the mark of industry of medical devices only. Want to be done well only, everybody comes to hospital, enterprise look for you. Chen Ming
City of level of every Guangdong ground has company of invite public bidding now. Resemble cloud float area, 20 thousand yuan of above want invite public bidding, take the lead by local government, be careful in one‘s conduct of health bureau, record organizes invite public bidding, the hospital goes purchasing. Cloud float area won‘t be seen to the country for certain come of invite public bidding. Jiang Shuisheng (Guangzhou division vacates limited company general manager) I feel in China current environment falls, medical treatment industry is a daedal concern net, it is very difficult to should be broken through. This is a general issue of complete China, you cannot pull a site to undertake a breakthrough. Otherwise, changed like state-owned company so old, how don‘t still have the breakthrough of essential sex? Wu Hao (Shenzhen hopes answer general manager of limited company of technology of health medical treatment).
This year July, chinese hair changes appoint gave a referenced opinion, entrust Chinese price society to undertake investigating to the price of medical devices. Basically have two: (1) the price that entrance equipment declares at customs, increase price how many, the country set again October; (2) the factory price of homebred equipment, the autograph has a contract, combine Wu of industrial and commercial, duty, custom, come to total value fish certainly. On the whole, allow manufacturer home to have lawful, proper interest, but the target is a middleman dry. Is this honest? Actual? Li Xiaoyu (Shenzhen city La Yun is industrial director of limited company administration).
Such word does not have enterprise of distribute of medical devices, the current link among was done not have entirely. Current condition is production the company is less, distribute business is more. Often hold with as manufacturer dispute, but the operation will be more difficult. Wu Hao
Medicines and chemical reagents was moved before a few years, the result gave an issue in invite public bidding, increase price, come to the dark recapture that deduct money. Medical devices thinks evasive this problem, to who to have profit actually? Have profit absolutely to big company, stride luck to be met this Le Feng. .
The country needs to have a supervisory mechanism now, but who had not made clear this supervisory mechanism to give? To bureau of canal of prices bureau, supervisory bureau, industrial and commercial bureau, cure? Still see cure instrument wall like the country to such civilian organization? The tremendous hair that this is an interest auspicious dot. .
I think, the opportunity that the country sees cure instrument city building establish a platform is to come really.