Monday, December 6, 2010

Medical devices exhibits: From order goods can arrive ginseng exhibit exhaustion


F.D.N.Y. Close Up - Emergency Medical Service


Medical devices exhibits: From order goods can arrive ginseng exhibit exhaustion

Chang Haiqing

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The last ten-day of a month in this month, exposition of the 59th medical devices (CMEF) will hold in Shenzhen. Begin from this year, encourage of traditional Chinese medicine is exhibited spring cure rich runs in a row 3 years to meet in Shenzhen, autumn cure rich is held to meet in Chengdu. Although rich meets cure had postponed meeting development by the home in the past,be international grand meeting, order goods by the product in the past can become actually party, but ginseng exhibit a manufacturer to still be very happy with it, for fear that has " can not go up in cure rich show a side, explain you are washed-up " disrelish. Reason this, cure rich can be exhibited tighten year after year spruce, encourage of traditional Chinese medicine exhibits " eldest brother " positional lofty is not moved.

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Findings is registered to show beforehand before encourage of traditional Chinese medicine can exhibit the rich of the 59th cure that released on April 7, the main goal that current audience ginseng meets is to seek new supplier (62.20% ) , it is to get information of market of Chinese medical devices next (52.93% ) , the 3rd it is to interview old client (44.05% ) , buy a product (42.98% ) discharge only be in the 4th, other for: Seek new agent / agency (32.91% ) , attend forum and seminar (19.26% ) . The product that the audience in investigation is interested in is ordinal for: Medical electron (53.70% ) , hospital system (47.24% ) , surgical operation and emergency treatment (43.49% ) , lab and detect (39.97% ) , medical and video (38.86% ) , rehabilitation is treated (33.04% ) , telescope (27.13% ) . Although " the registers an audience beforehand main purpose of 62.2% is to seek new supplier, the audience of 47.24% is interested in hospital system product most " all computation sponsors square revulsive bargainor and buyer ginseng to exhibit the apparent intention that look around according to having, but according to chairman of guild of medical devices of general manager of company of industry of Chinese medical devices, China ginger peak the beginning of the year is told, "Do there is 100 thousand person to come when meeting " , however enough explained cure rich is met the position inside the industry and influence.

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Be next to cure rich the equipment of instrument of international medical treatment of meeting dimensions is exhibited (CHINAMED) , the 20th since 1989 is held in Beijing at the beginning of this month, sponsor by the unit such as Ministry of Public Health of liberation army the General Logistics Department, all through the ages is called by industry norms is highest, affect the biggest unit system medical devices to exhibit. Current exhibition has 20 countries and area ginseng of management firm of many 500 production of medical treatment equipment is exhibited, horse and foot and unit of sanitation of medical treatment of armed police army represent visiting exhibition many times 3000, scholar of many 1500 expert attends communication of learning of more than 60 special subject, each unit centers invite public bidding to purchase value to arrange 1 billion yuan medical treatment facility.

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In traditional Chinese medicine encourage is exhibited and total full back lays a pattern that medical devices extends, because its scope is little,local medical devices is exhibited, exhibit second frequent, often be blamed by the manufacturer " ginseng exhibit exhaustion " . It is with Guangzhou area exemple, originally age Ji An hands in meeting medicine health care to taste reach medical devices to exhibit (area) , and a few (medicine) equipment of medical treatment of institutional learning annual meeting is exhibited, only annual March, glazed inferior medical devices is exhibited, rui Ge medical devices is exhibited, oral cavity equipment exhibits Hua Na, there were 100 million sails September medical devices is exhibited, each exhibition businessman is intense, "You are sung I come on stage " , ginseng postpone business " exhibit a form of address formally used by an employee to his employer or a tenant-peasant to his landlord on the west " , "Ginseng exhibit exhaustion " from this and unripe.

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Look from the phenomenon, "Ginseng exhibit exhaustion " the reason depends on exhibiting frequency second overmuch. People criticism exhibits locally " three little " : Exhibition amount is much, sponsor an unit much, repeat do exhibit much, famous brand is exhibited little, the international exhibition of be worthy of the name is little; Criticism exhibited business to see the sizable earnings that can exhibit economic place to bring, the face that saw this burgeoning industry flourishs, go in succession then market of race to control first machine, go down to divide a cup of a thick soup in current market situation, its create malign competition as a result, as a result of demand a low price of lower the price at profitless impolicy lift. Little imagine, public hospital carries out high cost medical bad news material centers invite public bidding to purchase a mechanism to fall, of medical devices current had been a complete buyer‘s market, the hospital is mastering the active right that medical devices purchases greatly. Accordingly, the price between the manufacturer competes and serve competition inevitable more hasten is intense.

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By seller‘s market change is buyer‘s market, change a common saying to say, it is the product sells hard, the business is done hard. The product that cure rich meets orders goods can turn into actually the party reflected this kind of change, local medical devices is exhibited " ginseng exhibit exhaustion " more reflected this kind of change. In concentration invite public bidding purchases a mechanism to fall, raise the technical content of the product, before raising carry out, in carry out with after service quality, just be the basic outlet of manufacturer of medical devices.

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